Türkiye's global football brand, national football player Arda Turan, has become the new face of the Turkish footwear industry. The Turkish Shoe Manufacturers' Association (TASD) and the Leather Promotion Group (DTG) have reached an agreement with the world-renowned footballer. The agreement was signed the other day in Spain. The agreement, signed by Arda Turan's agent, Ahmet Bulut, is for a one-year term. The national footballer's salary for the agreement has not been disclosed.
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One of the architects of the agreement was Hüseyin Çetin, President of the Turkish Shoe Manufacturers' Association (TASD), and Süleyman Gürsoy, a member of the Board of Directors. Gürsoy's origins in Bayrampaşa played a significant role in the agreement. A quick contact with Arda Turan led to the agreement. The leather and footwear industry, closely following the star footballer at the peak of his playing career, acted quickly to secure an advertising deal with him, considering the upcoming European Football Championship, in which the Turkish National Team is also participating. The global announcement of the agreement is planned to be held in Spain.
